Story \'stOr-ee\ 1. an account of incidents or events
I believe stories can affect how we see ourselves AND how others see us. You might be asking, JP...what in the world does that mean?? C'mon, step inside...
Did you ever think stories could be the vehicle that provides structure and direction as we navigate life's challenges and opportunities? Consider this: Stories make sense of our chaos. The beautiful thing about this style of communication is its dual utility. Make your personal AND professional events come to life. Have you ever tried selling something by telling a story?? A great leader once told me, "it's through storytelling where you REALLY connect with your audience." Whether we are selling a product, an idea, or better yet OURSELVES...try telling a well-crafted story. Allow the listener to place themselves into your world. That's the type of connection you're looking for.
If you feel like the dots aren't connecting - with your family, clients, prospects or an audience; Master the art of storytelling. It can make life more interesting, engaging and perhaps more profitable.
Are your storytelling skills a little weak?? Meet Doug Stevenson. I leave you with the Quote of the Day...but until next time, may that fish you caught 10 years ago continue to get fertilized...
Bronwyn Fryer, the senior editor at Harvard Business Review states, “There are two ways to persuade people. The first is by using conventional rhetoric, which is what most executives are trained in. That’s not good enough, because people are not inspired to act by reason alone. The other way to persuade people – and ultimately a much more powerful way – is by uniting an idea with an emotion. The best way to do that is by telling a compelling story.”
